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How to Manage Multiple Blogs [INFOGRAPHICS]

December 29, 2010 · 116 comments

BalanceFirst off… Please retweet this :)

So there’s this utopian ideal in the blogosphere of starting your own network of blogs. You start one blog and it’s successful and then you start another and IT is successful, and you keep going until you’re a bazillionaire professional blogger.

Or maybe you just manage multiple blogs because you like blogging!

Whatever your reasons for managing multiple blogs, it’s something a lot of us do. Whether it’s a good idea or not is another question.

Below are two infographics relating to managing multiple blogs, along with my own experiences and feelings about being a polyblogger.

I’ve also included a picture of what my infographics look like when I first conceive them and before they get turned into pretty pictures.

Should you have multiple blogs?

In a word… no.

I think that ideally, you should only have one blog and focus your attention 100% on that one blog. At least, *I* think that’s what you should do.

Of course I don’t follow that myself. I’ve got a few blogs. I can’t help it; I love blogging, and blogging because I enjoy it is the #1 reason. If I were blogging solely for money, I’d only focus 100% on one blog.

So, having said that disclaimer and without any further ado or time-wasting, let me present…

Multiple blogs

Can you relate?

Now let’s move on to the star of the show, HOW you’re supposed to manage multiple blogs:

Multiple Blog Tips

Make sense?

Notes on some of these 12 blog management tips

The middle tip on the right side says, “Automate as many things as possible.” Let me expound on that a little bit.

I just found out about Twitterfeed (yes, I know, I only just now found out about it!) from Dino Dogan (he interviewed my yesterday, btw, so look for that on his blog toward the end of the first week in January). This allows you to automatically tweet your  blog posts. Not only that, but you can automatically tweet other bloggers’ new posts hint, hint :)

Another way to automate is to subscribe via feed a feed reader like Google Reader. Do this so that you don’t have to keep physically returning back to the blogs that you read most often.

There are probably more things that bloggers can automate, but I can’t think of any right now! Let me know in the comments.

A note on prioritization. I mention that it’s important to make sure your most important blog(s) get updated first. This implies a hierarchy of your blogs. I think this is really important! Don’t treat them all equally. Another aspect of this is to prioritize within a blog. So make sure you write your content before you spend hours tweaking your footer.

Regarding quickly reading and digesting information… Learn how to read fast! Learn to skim and get the main idea of something without having to read it word-for-word.

If you’ve got questions about any of these or the other tips, let me know in the comments.

A note on infographic creation…

I thought it might be interesting to show you what my infographic sketches look like before I make them all nice and pretty in Adobe Illustrator. Below is the hand-drawn version of the first infographic

Hand drawn infographic

The hand drawn infographic sketch before I made it on the computer.

As you can see, I just start writing and draw lines connecting things. When I have the idea in my head, I just want to get it on paper as soon as possible; hence the horrific handwriting. You can also see that I don’t have all of the information there that I ultimately have on the finished product. I almost always come up with new data to add to the infographic while I’m working on it.

Over to you!

SO. My questions now to you are…

  • Do you have multiple blogs now? If so, why, and how many? If not, why not?
  • If you do have multiple blogs, what tips and tricks have you found helpful?
  • Does knowing that a blogger has multiple blogs affect you at all as a reader?
  • What else can you automate as a blogger?

And again, I’d like to give you a friendly reminder to retweet this post and share it any other way you like :) Traffic (and retweets and comments) has been slow over the holiday weekend and I want to get it back up. If I don’t get enough comments and retweets, there won’t be a post on Friday :D

{ 110 comments… read them below or add one }

James M December 29, 2010 at 2:42 am

You know how I feel about niche blogs and writers getting locked into similar niches with their writing, so I won’t get into that here.

Being able to read and comprehend what you are reading quickly is important, but I wish people would stop skimming long posts and take the few minutes to read them. If you’re not attracted to read something by a headline or first paragraph, then skip it, but if you do read it all, do the author a favour and read it all. Otherwise, I might as well start blogging in 140 characters or less.

A blogger having multiple blogs doesn’t really effect me much, apart from probably adding another blog subscription for me to read.

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Tristan December 29, 2010 at 10:27 am

Interesting, James. I don’t think that skimming long posts is inherently a bad thing. It all depends on the author, IMO. Some authors are just too long winded for my tastes (and I’m sure some think that about me). I still read their blogs, but I just want to get through their content. So I guess what I meant to say is to learn how AND when to skim. I’m fine with people skimming my posts as long as they learn something valuable.

Thanks for the comment, man!

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Gabriele Maidecchi December 29, 2010 at 3:10 am

I really cannot imagine myself managing more than one blog directly, but hypothetically, in a business environment, one could oversee a team of people each managing one, that way I am sure I could do it ;)
Anyway, I prefer to focus on one blog and make things right with it, I feel like I have barely enough time for it alone, and it’s better not to spread one’s self too thin.

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Tristan December 29, 2010 at 10:32 am

I hear ya, Gabriele. I spend the vast majority of my time on this blog, and maybe 5 hours a week on all of my other blogs combined. Will they grow as quickly as this one? No. But that’s ok with me. I didn’t start them to grow them extremely rapidly; I started them because I just wanted to write!

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Daniel Sharkov@Blogging Tips December 29, 2010 at 4:09 am

Hey Tristan,

These days a lot of bloggers have more than one blogs and it is really amazing how they manage to do well with all of them. I’m having a hard time with just one LOL. At this time there is no way for me starting another blog. Too many non-blogging related tasks unfortunately. They drain almost all of my free time that could have been put into blogging. And still I believe that concentrating on one blog is the better option. Not because you can make more money or something (when it comes to money, I believe that just a single blog is not enough actually). It’s just that you can keep quality at its highest. The tips you’ve provided are nice nevertheless. Prioritizing tasks is really important. Knowing what is important and what isn’t worth spending much time on can make a big difference.

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Tristan December 29, 2010 at 10:34 am

As far as making more money from more than one blog goes… I dunno, man. I think you just need one very successful blog before you can start making a serious amount of money. Two so-so blogs isn’t going to do you any good.

Thanks for the comment, Daniel!

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Lye Kuek Hin December 29, 2010 at 4:11 am

Hi Tristan,

Well, i have two blogs. I set up both purely out of passion. As i keep on blogging, the urge to set up more just keep on accumulating but i know i couldn’t. It will have a bad effect on the first two if i set up one more blog.

I think it’s great to have one hosting account which has no limits on the number of blog we have. We are only spending on the domain at most.

How many blogs a blogger own doesn’t really have any effect on me as a reader. As long i find the content useful, i will keep on coming back.

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Tristan December 29, 2010 at 10:36 am

That urge to set up more and more is a funny thing, isn’t it? I really, really have to keep myself in check because I have about ten bazillion ideas, but I know that I can only successfully manage a very few.

Thanks for your input, Lye. I hope you have a great new year!

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Patricia@lavenderuses December 29, 2010 at 4:23 am

HI Tristan

I only have one blog and while I still have heaps to learn; it will stay that way. Long term I would like to have other small niche blogs for marketing purposes.

Love your infographics. I agree you definitely have blogger ADD lol I took a few days off over Christmas even though I wasn’t planning to. You are right it has been slow but a good opportunity to do all the tasks I had been putting off, like keeping my records up to date!

Will be interesting to see how your other blogs do and if it does bring you a regular source of more traffic.

Patricia Perth Australia

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Tristan December 29, 2010 at 10:43 am

Thanks, Patricia! I actually think I’m going to quit my Blog Tips To Go blog. I’m just not enjoying it as much as I thought I would. I think my next post here might actually be about the art of quitting a blog :) Or maybe about how to cure blogger ADD…

Thanks for the comment!!!

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Extreme John @ CEO December 29, 2010 at 4:49 am

I have multiple blogs but only manage to really deal with two of them on a regular basis, I wouldn’t mind working on 10 a day if I didn’t own brick and mortar businesses. Hopefully when I’m done doing business brick and mortar style I can retire and just work on blogs, I’m sure I would be able to manage at least 5 solid.

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Tristan December 29, 2010 at 10:44 am

I love your attitude, John! When you retire, you’ll work on 5 blogs at a time… That’s freaking awesome :)

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greg urbano December 29, 2010 at 5:16 am

i do have multiple blogs, and it is a callenge, only because i love blogging do i do it!!

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Tristan December 29, 2010 at 10:45 am

I’m the same way, Greg. It’s a challenge… but I love it! Thanks for the comment, man!

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Cindy Bidar @ PLR Articles December 29, 2010 at 5:44 am

I have multiple blogs because I am incapable of passing up a great deal on a domain name. It’s a horrible affliction, and it’s contagious, I’m afraid. I seem to have caught it from hanging around with other bloggers.

I don’t know about automating, but one thing I’d like to streamline is updates. With the newish WordPress upgrade to 3.whatever, I know it’s possible to have one install where all my plug-ins are housed, but I’ve not quite figured out how to make it work.

Thanks for the insight into infographic creation, too. I’ve always wondered how they were done.

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Tristan December 29, 2010 at 10:47 am

Cindy! Wow. I think you’re my blogging soul mate. I am horribly addicted to buying domain names. I used to have over 100, but now I’ve *only* got 50. A lot of them I do buy with the intention of reselling them, but still…

I didn’t know that about the one-click install of multiple plugins with WP 3.x. That’s awesome! I’ll have to play with that.

Thanks, Cindy!

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Scott@Work From Home Ideas December 29, 2010 at 6:16 am

I agree with you FULLY re: having one blog, Tristan. I have tried the “blog dance” in the past, and not only was I miserable due to my constant overwhelmed state but each blog suffered in quality. I am MUCH happier concentrating all my efforts on my “baby”, and plan on making it the “go to” source in my niche. I don’t think I’ll attempt to pull the trigger on any of my new ideas (ADD is such a chain!) until I achieve that.

Best,
Scott

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Tristan December 29, 2010 at 10:53 am

Amen to everything you said, Scott! Thanks for your input, man!

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Pavithra December 29, 2010 at 6:40 am

It is hectic to manage between multiple blogs. useful Infographic. Thanks for the share.

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Tristan December 29, 2010 at 10:55 am

Thanks, Pavithra!

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Brankica @ Live Your Love December 29, 2010 at 6:59 am

Let me try to answer these:
1. yes, I have two blogs and two static websites, Because they are different but all on stuff I love.
2. I am going to try to prioritize more and organize my time better.
3. It doesn’t affect me, at least not negatively.
4. I guess hiring an assistant could be a good idea, if you can afford one. They can do everything for you and you can just keep writing content.

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Tristan December 29, 2010 at 10:59 am

It’s funny… Before I wrote this post, I Googled “manage multiple blogs” and read what most of the blogs on the first couple pages had to say. And one thing a few of them said was something to the effect of, “Be careful about managing multiple blogs; your readers of one blog might not like the idea of you not devoting all of your time to them.” I thought that was untrue and stupid, and that’s why I asked :) Based on your comment and the comment of others, I’d say most people don’t feel that way.

Hmmm… You’re right, hiring an assistant WOULD be a good idea. Once I’m a bazillionaire, I plan on it!

Thanks, Brankica!

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John December 29, 2010 at 7:03 am

Tristan – I have multiple blogs but I can’t remember of the top of my head how many I have out there. I have quite a few of them that I only messed around with once or twice. I know this isn’t good, but I think ADD has a lot to do with this.

I just get bored sometimes and decide to create another blog about something that I think I’m interested in. However, I have slowed down with creating different blogs and now I only have my attention on about 3.

When juggling multiple blogs I have found creating a schedule for each of them to be effective in updating and maintaining all of them. I liked the idea of using Twitterfeed and will give that a try. Thanks.

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Tristan December 29, 2010 at 11:00 am

Thanks, John! I’m glad I’m not the only one who suffers from blogger ADD!

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Jens P. Berget December 29, 2010 at 7:06 am

I have three blogs left. I used to have five, but I focus on my main blog (slymarketing). The reason I have two more is because, at the time, I thought that it was a good idea. I wanted to write about things not 100% related to Internet marketing, so I started new blogs on every topic. Now, I have three left, and all of them are on the topic of Internet marketing (although slymarketing is more about marketing in general).

- Marketingflop is a blog about reviews (only reviews of products and services I have tested).

- Twittervirtue is a blog about how to use Twitter.

I don’t update those a lot, maybe only a few times a month (because of the novel I’m writing). I regret a little that I started all the various blogs, because to me, having more than one blog means that I don’t focus enough on my main blog. But, like you, I love blogging and writing, and at the time it was a good idea (at least I thought it was) :)

I hope you get enough comments and retweets. I like the idea of adding an ultimatum to your readers. I’ll do my best to help you..

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Tristan December 29, 2010 at 11:08 am

Thanks for your input, Jens. I actually think I’m going to stop Blog Tips To Go. I just wasn’t enjoying it very much, and I’d rather turn all of those short and sweet tips into an ebook for this blog than have a separate blog. But here’s the thing… If I had never started that blog in the first place, the idea would still be eating away at me and distract me even more.

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Jens P. Berget December 29, 2010 at 2:07 pm

That’s too bad. I really enjoy your short posts about blogging tips. Usually, reading more than 500 words is too much for me, therefore blog tips on the go is perfect. On the other hand, you need to be motivated in order for it to be successful.

- and I agree with you, it’s better to focus. It’s better to start blogs and realize that you should be doing things differently than just think, and not know what to do. I’m like you, I need to act and test whatever works, and then it’s better to lose a little money, and have the experience of doing something useful.

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mark@keyword analysis tool December 29, 2010 at 7:48 am

Hey Tristan,

You caught me – “So make sure you write your content before you spend hours tweaking your footer.” That is something that I am totally guilty of (or at least, was at one time – there is very little in my footer now).

I actually have a few different blogs, though all of them have different purposes and priorities. You are right though, there are times that I have to choose which one will suffer (not get updated on schedule). Actually, keeping a schedule (written or on the computer) is essential.

BTW – I use a notebook to capture some ideas as well. It just ‘feels’ good for some reason. Actually, it is probably due to school during my childhood. Maybe if I used a No. 2 pencil I could draw more round circles…

Anyway, have a nice day.

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Tristan December 29, 2010 at 11:10 am

Mark, I don’t know what it is about notebooks… But I have several and that’s where I take the majority of my notes.

Thanks as always for stopping by to leave a comment, Mark. I really appreciate it!

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Hilary December 29, 2010 at 8:55 am

Hi Tristan .. I have just one blog .. and am happy with it for now. I will be doing other blogging things as a learning curve .. but the two parts won’t be linked.

Thanks for the info re the infographic programme – I must have a look sometime ..

Interesting to read others’ ideas .. thanks – Hilary

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Tristan December 29, 2010 at 11:12 am

Hillary, Illustrator is an extremely powerful (not to mention expensive) program that can do a lot more than just infographics. I love it, but I’d also recommend a program called Inkscape. It’s the same kind of thing (though not *quite* as powerful or *quite* as user friendly or well documented) but is FREE!

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Hilary December 29, 2010 at 11:16 am

Hi Tristan .. thanks for that info .. I’ll have a look .. especially just starting out looking may be good if free .. cheers Hilary

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John Soares December 29, 2010 at 9:00 am

I have three blogs and about a half-dozen or so static sites. The blogs cover different aspects of my business life.

1. The first blog is about hiking in northern California, one of my passions and the subject of two of my books.

2. The second is about my specific freelance writing niche.

3. The most recent is about being a successful freelance writer. This is the main focus of my blogging efforts. I also merged three blogs into this one in September, and I’m really glad I did.

I agree that it’s important to have good time management skills if you have multiple blogs, and it’s also important to look at the return on time investment from each, along with the joy it brings.

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Tristan December 29, 2010 at 11:26 am

I’m about to merge a couple blogs, too. It’ll definitely cut down on some of the mental weight that comes from managing multiple blogs!

You make a great point with “it’s also important to look at the return on time investment from each, along with the joy it brings.” YES. For me, the return in joy form is what is most important to me. Life’s too short to be spending part of it blogging about something I’ve stopped enjoying!

Thanks, John! I hope your holiday break is going well!

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John Soares December 29, 2010 at 11:44 am

Tristan, you’re likely smart enough to know this already, but be sure you do the 301 redirects properly. My blog designer did and it all went smoothly, although it took google a couple of weeks to credit my backlinks, etc. I know he used plugin for some or all of it.

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Tristan December 30, 2010 at 6:59 pm

I did know about 301 redirects, but I didn’t know you could do that with a plugin. Sweet! Thanks John!

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Faris December 29, 2010 at 11:52 am

I’m always having troubles with Twitterfeed, so started looking for alternatives and found Feedburner in-built twitter-feeder for tweeting posts on twitter(Feedburner>Socialize>Twitter), and for posting to Facebook I found a facebook app RSS Graffiti, it is really great and also include pictures from ur blog which is not possible in twitterfeed. Happy New Year my friends….!

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Tristan December 29, 2010 at 12:59 pm

Thanks, Faris, I’ll have to check that out for sure! I’ve had a couple issues with Twitterfeed already and it’s great to know about the alternatives.

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Robyn Hawk January 1, 2011 at 6:11 pm

Have you tried Networked Blogs for auto posting to Facebook? I have found it has less glitches than RSSGrafitti or SocialRSS.

Robyn

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Tristan January 3, 2011 at 9:47 am

No I haven’t tried those, Robyn. Thanks for the tip!

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Gail Gardner December 29, 2010 at 12:16 pm

I strongly advise bloggers NOT to start multiple blogs based on personal experience. I sincerely believe that dedicating your time to promoting ONE excellent blog is far easier and will get you further than spreading yourself too thin IF you choose the right niche.

The right niche IMHO is a blog that targets both a geographic area and a major niche as I explained in my post about geotargeted niche blogs. That post explains the reasons why I sincerely believe that is where the money will be for bloggers because it will benefit the most people.

I also believe it would be best for that blog to be a group blog. Instead of every blogger having multiple blogs we would all be better off being regular contributors to these larger niche group blogs.

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Tristan December 29, 2010 at 12:59 pm

Gail, I disagree with what you said about group blogs. I personally am subscribed to zero group blogs because I dislike the lack of cohesion and consistency. I’ve noticed that those blogs also tend to lack personality, and I dislike them for that reason as well.

I just read your geotargeted niche blog post. I can see where you’re coming from, but I think it depends on what the business model for your blog is. If you want to make money from local advertisers then yes, that’s a great way to go. But I have no interest in doing that with my blog. If I want to sell an ebook about blogging, I can find a much wider audience (and it’s easier and faster to find that audience) if I target everyone instead of targeting people in my city.

I think the last nail in the coffin for me is this: I am very well versed in blogging and the blogosphere, and I don’t read a single geo-targeted blog. What are the odds that the average person within a hundred-mile radius from me does? Very, very small. Sure, a large enough potential audience MIGHT be there, but finding and converting that potential audience would require much more time and resources than what I think it’s worth.

What you’ve talked about might be *a* future of niche blogging, but I don’t think it’s *the* future of niche blogging, and it’s something I personally currently have no interest in.

Having said that, it’s an interesting idea that I’m sure will get bigger in the future. But in my geographical area and in my niche, I don’t really see any benefits.

I do appreciate you leaving such a great comment, Gail! It’s the exchange of ideas and discussion like this that I love about blogging!

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Kristi December 29, 2010 at 1:18 pm

Tristan,

I see your point about group blogs. There are a lot that are kind of three sheets to the wind when it comes to what you are going to get from one day to the next in terms of topics (although single author blogs are sometimes the same way).

What multi-author blogs need to do is get on the same page. Have their author’s collaborate, that way the posts flow really well while allowing author’s a chance to throw in their own personality.

The killer for some group blogs is the fact that there is no real editorial process happening. Almost anyone can get in and throw in what ever they feel like. But then you have sites like Social Media Examiner where the post topics are planned out in advance, that way everything flows throughout the week. And if you don’t have them on your subscription list for social media, you’re missing out. You’ll find it hard to read a post that you don’t learn something from there.

So I’m sure when Gail says it would be better to have a group blog, what she is envisioning is something with more collaboration and cohesion between the authors, not “John Smith is sending in a post for tomorrow, wonder what will it be about.”

Personally (back onto the main topic), I am in a battle with not only owning multiple blogs, but writing on several others as well. It gives me a lot of freedom though, having different sites to air different topics on, because my main blog doesn’t allow for everything I want to write about. Being able to write elsewhere (even if the sites are less popular) is like having different groups of topic-focused friends to share one particular interest with. I like it, but I’m also pretty good at multi-tasking and not stressing if one site is getting thousands of hits per day and the other is getting just 5.

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Tristan December 29, 2010 at 3:01 pm

Thanks for the great comment, Kristi!

Yes, I agree that multi-author blogs with high standards, collaboration, and some degree of consistency would be great. And you’re right, Social Media Examiner is a great example of this and is sets the bar high for what is required to have a successful multi-author blog.

I currently don’t allow guest posting on my blog because I’m too anal about what content I have on here! When I’m ready to have other people write for the blog, I’ll ask specific people to write about specific things that I know they’re great at. That wouldn’t quite be a true community-driven blog, but I feel like it would have all the benefits of having multiple authors without any of the drawbacks. In other words, I’d just be the editor in chief of the blog in a very true sense.

Regarding writing for multiple blogs… What benefits have you see from being a regular contributor to certain blogs versus doing one-off guest posts on a wider variety of blogs? I write a lot of guest posts mostly for mid-sized blogs. I did write for a few weeks in a row for a blog that’s slightly larger than mine. The first week, I had good results in terms of new subscribers and a nice little jolt of traffic. But the second and third weeks the results were minimal.

I like what you said about how writing for other blogs lets you write about things that you wouldn’t normally have on your blog. My problem with that is that what I write in my guest posts is essentially the same kind of thing that I’d publish here on Blogging Bookshelf. I should probably broaden my horizons, eh?

I know that you regularly post on SME, and that is a much larger blog than what I’ve been posting to, so I imagine the results would be better even if you did write for that blog every week. And on that note, how often do you write for the blogs that you’re a regular contributor for?

Thanks again for taking the time to leave such a great comment!!

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Kristi December 30, 2010 at 8:46 am

Hi Tristan,

I find that if you do a one-off post on some sites, you don’t get the recognition that you get from being a regular contributor. Of course, it depends on the site. For example, I do monthly posts for Social Media Examiner, Search Engine Journal, and Search Engine Watch.

I noticed that the first month I did posts for them, I didn’t get much traffic from them, but after a few months, I started getting more traffic regularly from those sites and actually started receiving offers for paid writing gigs because people had been following me on those sites. Seeing my regular posts vs. just one makes me stand out as more of an expert on the topics I was writing about. And it gives you a bit of “street cred” in the sense that you can say “I’m a regular writer for ___” which sounds a bit better than “I got a post on there once last year.”

As a regular contributor to certain larger sites, you also get a better networking experience and invite only opportunities. For example, when I went to Blog World Expo, I got to do the SME group breakfast and build new relationships with a lot of other bloggers because we were all regular contributors.

As far as topics, I get into a bit of a rut if I write about the same thing all of the time, so it’s nice having different outlets to run different topics with. Also, I actually like to write in different tones / styles, and having the different site let’s me try out different writing styles to see how people respond to them.

I do the “editor in chief” thing at my blog, and what I find interesting is sometimes, I get guest posts that I’m not particularly fond of from people that I’ve never heard of. But in a crunch for content, I’ve posted them and they’ve turned into some of the top posts on the site in terms of comments and social shares because the blogger adds a different perspective to my site as well as promotes it through their network.

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Tristan December 30, 2010 at 7:04 pm

That’s pretty cool that you got offers for paid gigs after people saw you on those blogs!

You make a great point about the whole “street cred” thing. That’s something I’ve never thought about before, but I like it! And it’s interesting that you got more traffic over time as you wrote more for those blogs. I’d have thought the opposite would have been the case.

Blog World… sigh. Yes, next year. Next year…

Thanks for the great info-packed comments, Kristi!

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Gail Gardner December 29, 2010 at 1:30 pm

Hi Tristan,

I should have clarified that I don’t mean a group blog as many run them where anyone can publish almost anything. I am thinking of a group of excellent bloggers working together in a specific niche.

You and I and most of the other bloggers we know are not the general public. What we do and read is not what the general public reads. The average person is only going to read what interests them and what could be more interesting than what is happening near them related to what most interests them?

Right now bloggers are mostly preaching to the choir, i.e. writing for and to each other. That can’t go on forever. Blogging is saturated and how many more bloggers hawking how-to-blog-ebooks do we really need? How many more paid forums can bloggers support?

I always take the bigger and longer view and recently came across an excellent example of what I’m suggesting. Do a search for +Chicago +”home improvement” and check out the Examiner.com site. Imagine the potential for a blog similar to that site.

You could sell digital products (ebooks on home improvement), affiliate products like plumbing fixtures (high dollar, high demand), and advertising to every business related to home improvement (both product sales and installers) in the Chicagoland Metro area.

That niche would also be of interest to businesses in very competitive niches like insurance, mortgages and real estate. You can’t buy traffic on AdWords for many of their keywords for $25/click! Do you suppose they would be interested in reaching the audience you build.

The key is you have to build a large audience. For that you need compelling content and that isn’t hard to do if you focus on a specific location and interests. Once you have the audience and that audience converts you can get and keep advertisers – and that is where the money will be.

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Tristan December 29, 2010 at 4:58 pm

You said, “Right now bloggers are mostly preaching to the choir, i.e. writing for and to each other. That can’t go on forever. Blogging is saturated and how many more bloggers hawking how-to-blog-ebooks do we really need? How many more paid forums can bloggers support?”

Sure it can go on forever. Why not? You might say, “How many more romance novels do we need? How many more sports cars do we need? How many more TV shows do we need?” There’s room for excellence in every niche.

Yes it’s saturated but that doesn’t mean people aren’t ready for and looking for alternatives that are better. I don’t actually plan on releasing any how-to-blog ebooks; that was just an example (but yes, there are too many of those) of something that appeals to a wide audience. I mean sure, you could constrain that to a geographical area, but why? For example, for me it would be blogging tips for people in Salt Lake City. But people in Salt Lake City aren’t searching “blogging tips salt lake city,” they’re searching for “blogging tips.” Which brings me to…

You said… “The average person is only going to read what interests them and what could be more interesting than what is happening near them related to what most interests them?” I’ll counter that by saying that the average person is only going to read what they search for. If they don’t know to search for something, they’ll never read about it.

I think where we’re disagreeing here is simply on the types of blogs we’re talking about. I fully agree that your Chicago home improvement blog would be great and be successful. But what I’m saying is that it won’t work for every niche in every area. Yes, there are broad niches and geographical areas where you could make it work and it would be great. But the impression I got from your comment that you were saying that you can just take any niche or, for example, any existing blog and geo-target it to make it more successful (if that’s not the case, then I think we’re both on the same page). Having a snowshoeing blog in Dallas, for example, isn’t going to get you anywhere.

Anyway, whew! Good stuff here, Gail!!

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Gail Gardner @ GrowMap December 29, 2010 at 5:53 pm

Hi Tristan,

Discussions like these in comments are one of the things I like best about blogs. :-)

I’ll let Kristi answer your reply above to her, but I want to throw in my two cents. The major benefit of being a regular contributor on quality blogs (versus randomly guest posting) are:
1) Repeated exposure increases the number of their readers who become your regular readers (market research consistently shows it can take up to 7 exposures for a message to sink in to the majority of readers).
2) Consistent incoming mentions on and links from related blogs drive your Alexa score down.
3) Consistent incoming links are a major factor in rankings of all kinds from serps to Technorati.

Social Media Examiner is a special case. See their traffic on Compete and look at the jump in Kristi’s traffic to Kikolani to see what I mean by that.

An excellent TV show? What show would that be? I find the deterioration of both television and movies since I was young and what passes for “entertainment” suitable for mixed company is almost unbelievable to me. What a slide.

Ok, I agree that we could keep adding to already-saturated niches and quality will rise to the top but it is much easier to become one of the top blogs – if not “the” top blog – if you target a more specific audience.

You’re right – some niches are geo-specific and others are not, but my idea still holds true. Let’s take your example of blogging. There are so many top blogs about blogging from Kikolani to WeBuildYourBlog to DazzlinDonna to BloggingwithoutaBlog to BloggingTips to so many others that it would be hard to be the best in that niche.

What if instead of a blog about blogging in general you wrote the best blog for business blogging in a specific niche. For example:

How to use Blogging to Market Your Construction Business
Business Blogging for Carpenters
B-to-B Blogging for Manufacturers
How to Build Your Architecture Business Through Blogging

Those niches would work too. The point is you could be the very best in a small pond instead of one of many in the largest pond. Either angle would work but I still feel that creating local blogs to raise awareness for local events, businesses, causes and people is the best thing we can do to create a better world and improve the economy.

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Tristan December 30, 2010 at 7:13 pm

An excellent TV show? I’ve got my favorites (I have a soft spot for reality TV like Survivor, The Apprentice, and The Amazing Race). But it doesn’t matter what my favorite shows are. What matters is that new shows keep coming out and people keep watching them.

And yes, I do agree with you that it is easier to become a top blog or “the” top blog if you target a more specific audience.

You mention that it would be hard to be the best in a niche like blogging tips. I agree, but I also don’t think you necessarily need to be at the top of the list. My blog here is 2 months old now and I’m really pleased with it so far, and I have no doubt that soon enough (a few more months?) I’ll be able to support myself financially with this blog. Will it be the top blogging tips blog? No. But I guess it goes back to the big-piece-of-a-little-pie or small-piece-of-a-big-pie debate.

I do agree with you that targeting a narrower niche within something like blogging tips would work. I like that more than having a geo-specific focus. One of my readers here blogs about Photoshop tips for scientists!

The whole local blog thing IS intriguing. But it’s not really something I have much desire to enter right now. I think there’s still enough room in these bigger ponds :)

Thanks again for the awesome comments and great discussion, Gail!

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Faris December 29, 2010 at 1:15 pm

A best example of ‘the destiny’ of those multiple blogs can be found on this same website, sorry Tristan if I am wrong, LOL… See this page: http://www.bloggingbookshelf.com/domain-names-for-sale/

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Tristan December 29, 2010 at 5:03 pm

Hahaha. Yep!! (Although many of those were bought specifically to resell and I never planned to have an established blog on them)

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Faris December 29, 2010 at 1:18 pm

Tristan, i think you should add plugin for comments follow up, it is really useful, otherwise those who put comments and waiting for answer would never know about latest comments or answers.
“Notify me of followup comments via e-mail”

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Tristan December 29, 2010 at 5:01 pm

I DO have a plugin for comment follow up :) I’ve just got one that doesn’t ask if you’d like to be notified; it notifies everyone when someone replies to their comment regardless of whether they want to be notified or not. You should be getting this reply emailed to you; if not, check your spam folder, because I know it works!

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Faris December 29, 2010 at 5:28 pm

Your plugin works only for REPLIES my friend, someone has to click on reply. For new comments on this post, no notifications… Enjoy playing with your plugin ;)

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Tristan December 29, 2010 at 5:31 pm

Oh, so you mean when you get an email of whenever someone else comments on the post but not in reply to your comment? Nah. Those are really annoying!! Thanks, though :)

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Joe Cheray December 29, 2010 at 1:42 pm

Tristian I have thought about doing a couple of other blogs, one being a wine blog, the other one an auto blog. I am currently running one on various topics on the internet that I find interesting or that apply to business or blogging or both.

My thing is that I get super focused on one and know that I would forget about the other two. That is the major introvert in me taking over.

I have also thrown into the mix attending and/or working social media conferences and community events that relate to what I am doing blogging wise. So I see myself working hard to maintain a balance with those other two activities thrown in the mix. I think that I may wait awhile before I delve into another blog.

After all one of my motto’s is “Find one thing you love and do it well”

Thank you for this thought provoking post.

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Tristan December 29, 2010 at 5:06 pm

Joe, I think you nailed it with your motto of “Find one thing you love and do it well.” As far as I’m concerned, it’s better to be an expert in one field than being OK in a few different ones. The same holds true for blogging; one big blog is better than a few middling ones.

Thanks for the great comment, Joe!

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Carolee a.ka. Blogging Biz Mom December 29, 2010 at 6:47 pm

lol- I have several blogs……….

I know if you have a friendfeed account, you can tweet everything you post on friendfeed to your twitter, or choose not to…

Same with Facebook- when I post to my @bloggingbizmom Facebook page, it tweets to my @bloggingbizmom Twitter…

Tweetdeck posts to fb and twitter at the same time too

There are different ones you can try…just do a search for more…

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Tristan December 30, 2010 at 7:15 pm

Carolee, I’ve never used FriendFeed but I just started using Amplify, which seems to be more or less the same kind of idea. I haven’t been using it as much as I’d like, but I definitely think it looks promising.

Thanks for commenting!

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aobibliophile™ December 29, 2010 at 10:00 pm

hi Tristan! this is such a cool infographic. i was thinking of doing another blog but i’m glad i haven’t done that yet. your tip on “having one main successful blog” is correct and that’s what my goal is in the next couple of months or so before i decide on really doing another one.
i also agree with “not multitasking”. i’ve never liked the word “multitasking” specially when the work or activity involved needs a lot of attention and care. there is also the danger of spreading oneself too thin.

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Tristan December 30, 2010 at 7:17 pm

Multitasking is fine when it’s something like talking on the phone while preparing dinner. But anything beyond that I think is just counter-productive.

Thanks, aobibliophile!

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papa December 30, 2010 at 12:33 am

Tristan – very interesting post and definitely something I am currently wrestling with.

In your graphic, I’m fall into the “I just really want to write about other things category”. I only started blogging recently and also have an unrelated full time job. I have a breadth of topics I am in interested about, let’s say: Family, Foreign Affairs and Finance. Not exactly related topics.

Writing about everything on one blog may very well dilute the its content and fail to build a core audience, and writing about everything separately may just not be practically feasible and may fail to build *any* core audience.

So one solution that I have been entertaining (essentially your “Prioritize” and “Automate” points), is having one core blog for now, with all the wordpress trimmings, and have another more easy to use and low maintenance blog that is still quite functional via something like Tumblr or Posterous to provide the creative outlet for the other topics.

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Tristan December 30, 2010 at 7:25 pm

Papa, I’m intrigued by your having one main WordPress blog and then another easier-to-manage blog like Tumblr or Posterous. That’s a good idea, but I think I just love WordPress too much! It’s true that it’s not as streamlined as the others you mentioned, but I like being able to customize and change pretty much anything I want.

I’ve found that even though this is my main blog and it’s about blogging tips, I can pretty much tie in anything else I want to write about. I’ve talked about the news, my hobbies, my personal life, and have tied it all back to blogging. It’s not quite as easy as just writing about that kind of stuff on a separate blog, but it is kind of fun :)

I think you nailed it, though, when you talked about needed a common thread on a blog so that you can build up a core readership.

Thanks for the awesome comment!

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Johanna @ GIJoh.com December 30, 2010 at 2:50 am

Hi Tristan,
I am just fairly new to blogging and right now I think I am going to focus only on one blog. Since there are many topics I can write about there, I don’t think I’ll be getting another new one soon. Besides, at this point, I only blog after work or during my free time. As a new blogger, this is a very informative post for me. Thanks for sharing!

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Tristan December 30, 2010 at 7:28 pm

I’m glad you liked the post, Johanna! Thanks for the comment!

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Alex Neill@newsuperaffiliate December 30, 2010 at 2:50 am

Hi Tristan

You could have sold the content in this post and I would have been happy to pay for it.

I only run one blog, just started, but I learned tons from you about blogging already.

I had to bookmark this because I think it would benefit me to read it several times as some of it is still a little above my head.

For now I will follow your advice and get at least one blog successful before I even consider another blog, if I ever do.

Alex.

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Tristan December 30, 2010 at 7:32 pm

“You could have sold the content in this post and I would have been happy to pay for it.”

Now THAT is what I like to see in a comment :D Thanks, Alex! Just keep in mind how good my free content is and how awesome anything that I charge for in the future will be :)

Dude, I just realized that you have a blog at NSA. I thought it was just the main landing page, and that’s why I haven’t left a comment before…

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Kimi@top 10 antivirus December 30, 2010 at 4:06 am

Yep,

I have multiple blogs and i feel dificult to manage them sometimes lol

My main blog also my priority blog is my wordpress tutorial blog, and the other blogs are all autoblogs.

I am curious about running autoblogs, and i am doing it right now, they do fine, and also rank well.

Happy New Year Tristan, and everyone!

Kimi.

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Tristan December 30, 2010 at 7:37 pm

You’ve had good results with the autoblogs, eh? I have WP Robot (an autoblogging plugin), but I haven’t really used it yet. I’m a little bit scared by how powerful it is :D

Thanks for commenting, Kimi, and Happy New Year to you, too!

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Kimi@wordpress video tutorial December 31, 2010 at 12:56 pm

Not yet the result that i wanted, but not bad, Tristan.

I actually sold 3 stuff from my autoblog’s affiliate. Not bad for a few month autoblogs..

Yeah I use wp robot 3 too, it’s the best autoblog plugin i have used so far.

Happy 2011 :-)

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Adam December 30, 2010 at 6:04 am

Hi Tristan,

in the past I was trying to run couple of blogs at the same time, but due to lack of time (and experiences) all the blogs were suffering and after some time I decided to quite them all. Now I decided to go only with Moremoo. I realized I suck in multitasking so I decided to focus on this one only. So far it goes quite well I think.

I just cant resist your infographics man!:)

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Tristan December 30, 2010 at 7:39 pm

Hahaha, I’m glad you like the infographics, Adam. I love making them! As always, I really appreciate the comment!

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Rammesh@ PLR Software Tools December 30, 2010 at 7:02 am

Hi!
I will bite your suggestion of one blog Tristan at least till the 1st bring good result :). I will suggest the same advice to other new blogger like me too. At present I have 2 blogs but only updating one of my blog regularly. Those who have multiple blogs should be really good on their time management. Good insightful post Tristan.

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Tristan December 30, 2010 at 7:41 pm

Rammesh, I agree that only those who are really good at time management and who are experienced bloggers should have multiple blogs. I’m terrible at time management, so I’m not very good at running multiple blogs. Thanks for commenting!

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Allan Douglas@The Write Stuff December 30, 2010 at 7:59 am

LOL! Love the new term: polyblogger!

Based on your infographics, I’m doing most of what I do wrong! :-( I have multiple blogs, each of them is hosted on its own account, each of them is about a different topic, and because each of them serves an important purpose, each of them is equally important. Well… mostly. Right now there are three that I work on daily, the others are kind of hit and miss – work on them as needed.

How many and why you ask? Well, let’s see…

In The Shop Notes – describes and illustrates pieces of furniture as I build them. Originally this was intended to be a perk for our customers; I fould they really like watching us build their furniture and it gives them a much deeper understanding of the thought and work that goes into the process. Then woodworking magazines started linking in and my readership went bonkers. No one comments though – they e-mail. Very strange!

Simple Life Prattle – is an upstart that deals with simplifying ones life and living the good life now. This is a mutation of Mountain Man Wannabe which was more of a creative writing/diary sort of site and I’ve pretty much abandoned that now.

The Write Stuff – is about being a writer. Another upstart, I only have a few articles posted, but many in draft stage awaiting time to finish them up.

Allan Douglas Writes – was intended to be a repository for all my “off topic” articles and work into that SEO linking thing.

What’s Happening Now – is a blog I run for the county Tourism Department.

Then I’ve been posting articles on HubPages, Squidoo, Triond, Suite101, and I just joined Helium. While technically not blogs, these require the same work in writing articles, responding to comments and in being social within each of those communities. Why did I do this? I have NO idea! It seemed like a good way to get quality back links at the time, but that has not worked out. I’ve begun repurposing articles from these to my own blogs. The one thing I did get from these as a lot of ego stroking early on; before I started building my own blogs and making Blogger friends.

Dealing with multiple blogs as a reader: I am aware that some of the bloggers I read religiously have other blogs. But with few exceptions, I have not investigated them because they are not on topics that interest me. If I had lots of time to kill, I’d probably look into them, but as it is, I’ve got all these plates spinning on the ends of sticks to tend to.

My big question: If I selected one of these blogs and dumped all of my articles for all these topics into it, what would happen to my readership? It would be so much simpler if I could just post an article on each topic one day a week all to the same blog. If I were consistent with that I suppose those interested in writing would drop by on that day, those interested in woodworking on that day, etc.

What about SEO? Wouldn’t having such an eclectic mix of material reduce the ranking overall for all topics? It has been my impression that focused web sites rank better. Is it the same for blogs?

Lots of questions here Tristan. You are undoubtedly right that I need to pick one or two blogs to focus on and let the rest go. But which ones?

Oh, and I want to say “here, here” to James M’s comment on reading stuff verses skimming. I won’t reiterate his comment, just say, “Yeah… what James said.”

I’m sorry for rambling on and on so long, you seem to bring that out in me!!

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Tristan December 30, 2010 at 8:05 pm

I actually used to have polyblogger.net… The plan was to start a blog about how to manage multiple blogs! But I never started it :)

Wow, you DO have a lot of blogs!

I haven’t seen your In The Shop Notes blog. I’ll have to check it out. It’s been my experience that very few people comment on blogs in certain niches… My rock climbing blog was an example of that, and I’m not surprised that your furniture-in-progress blog is like that. That’s a very cool idea for a blog, by the way. I can see how it would be fun for your customers (and other people too, for that matter) to see their pieces being made.

The Prattle I’m very familiar with…

The Write Stuff — I need to check this one out. I’ve looked at it but haven’t read anything yet. My roommate left a comment on this blog (he loves it, by the way; I went into his room a few days ago and he was like, “I’m on Allan Douglas’s blog right now… He’s a great writer!”) and he got a notification that you replied to it but then he couldn’t find it on your blog. Did you approve his comment?

That’s pretty cool that you run a tourism blog for the county!

Do you get any traffic from the HubPages, Squidoo, Helium, etc. type sites?

You bring up a good question about merging all of your blogs into one. I don’t know, to be honest. But I think it would negatively affect your readership. I personally wouldn’t do it. You said that you don’t read some of your favorite bloggers’ other blogs because they’re topics you’re not interested in. I think the same goes for a bunch of topics on one blog. If only one or two of the 7 things you write about on your blog interest me, I don’t think I’d really want to wade through the other stuff just to get to what I’m interested in. I definitely think I’d lose readers here if I started posting often about rock climbing tips.

“What about SEO? Wouldn’t having such an eclectic mix of material reduce the ranking overall for all topics? It has been my impression that focused web sites rank better. Is it the same for blogs?”

I’m not an SEO expert by any means. In fact, I kind of hate the subject because as far as I’m concerned, it’s more or less pure conjecture. But I do think that a blog about writing would rank better if someone’s searching for a blog about writing than a blog about writing, robotics, blogging, etc. Does that make sense? Anyway, take that for what it’s worth…

Which blogs should you focus on? Whichever ones you enjoy the most and/or are giving you the kinds of results you want to see. If you enjoy all of them and aren’t so concerned about growing any particular one, keep going with all of them. I imagine sooner rather than later you’ll figure out which ones you like more than others.

As for having multiple blogs on one hosting account… Some hosting plans don’t allow it. It just depends on your host.

Thanks for the great comment, Allan :)

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Allan Douglas@Simple Life Prattle December 31, 2010 at 7:13 am

OK then, I’m not so far off the mark as it might have seemed. My biggest chore will be to prioritize and focus on the most important blogs first.

I too am not *overly* concerned with SEO. I will never get to the point that I’ll compromise the quality of my writing to repeat a few keywords as many times as humanly possible. People are my priority. I agree that tossing all my content into one big mish-mash blog would be suicidal… I’m glad we agree on that.

As for links from HubPages, Triond, etc; they seriously discourage external links unless they are used as resource links. Some folks promote the idea of wring one article, then “spinning” it to replace key words and phrases (that is as in important words, not keywords) so the same article can be posted on multiple sites without popping duplicate content flags. However, when used just for the purpose of gaining back links, this smells of black hat to me.

But, that’s just me. We each set our own “acceptable” levels for ethics.

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Marcus Sheridan-The Sales Lion December 30, 2010 at 8:22 am

Absolutely love this topic Tristan. As always, you’ve provided me with some info and tools and didn’t previously know about, and thus I’m grateful.

Personally, I have 4 blogs right now. Depending on one’s priorities it doesn’t have to be that hard. For example, over the past year I’ve learned to be a fast writer. Most of my articles take less than 30 minutes. So to write two blogs a week on each isn’t that hard….that is, unless, you also want to account for networking time as well. As we all know, just ‘having the time to write’ doesn’t necessarily mean you should maintain other blogs. Depending on the niche, the amount of networking/guest posts/ etc needed for success can vary drastically.

3 of my blogs don’t call for major networking time, thus I can maintain them well. 1 requires quite a bit of attention, and so it gets most my time. (80/20 rule always proves true)

Just my thoughts….thanks for all you do Tristan.

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Tristan December 30, 2010 at 8:14 pm

Awesome, glad you liked the post, Marcus!

You’re spot on, man. Time to write does not equal the necessary amount of time to do everything else that comes with blogging. For my blogs in the past, each post has taken anywhere from 5-45 minutes. They usually go pretty fast. But my posts for this blog take a long time… at least 3 hours for each one. The one I wrote today took 5 hours because I spent a couple hours writing an article before realizing that it was a stupid topic and that I didn’t want to post it :)

I just quit another one of my blogs yesterday. I just wasn’t enjoying it, and I didn’t want to spend the time on it that a new blog needs to get off the ground.

This is my main blog right now. My 2 others are just things that I work on for fun when I’m tired of working on this one.

Thanks as always for the great post, Marcus.

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Allan Douglas@The Write Stuff December 30, 2010 at 8:45 am

I forgot… I took your suggestion on Twitterfeed, set up Prattle and Stuff as they are most likely to survive.

Other automation: I like the Google site map plug in – it updates the blog’s site map and pings the search engines each time you post so it is always up to date, helpng the Googmonster, Yahooster and Binger find all of your content.

Other than that and GASP as a spam slapper I don’t have any automation installed. Just plug-ins for social linking and the like.

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Tristan December 30, 2010 at 8:22 pm

I just installed the Google Sitemap plugin a few days ago. That’s the kind of plugin I like… Install it, configure it, and forget about it.

Speaking of the Yahooster and Binger… I realized a few days ago that I was on the first page on both of those search engines for “blogging tips,” while I’m still way the crap back there on Google. I think I got about 2 visits a day from Yahoo and one a day from Bing. Tragically, I’m on the second page now…

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Paul December 30, 2010 at 2:12 pm

I agree with Mark’s earlier comment. Sometimes I get so bogged down in trying to resolve a tech problem, I don’t see time passing. Suddenly it’s 3am and I need to get some sleep before going to work. So no time to write any content.

Automation is ok but you still have to create material to post across your blogs.

Unless you’re blogging full time, how on earth can you give your undivided attention to multiple blog and even then, when do you sleep?

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Tristan December 30, 2010 at 8:24 pm

Paul, I blog full time and I personally find it nearly impossible to divide my attention between multiple blogs! Some people can do it better than others, and more power to them.

And yes, when I mentioned automation, I definitely wasn’t talking about autoblogging. I try not to touch the stuff.

Thanks for the comment, Paul!

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Peter J December 30, 2010 at 4:41 pm

Hahaha, start-up more blogs and it’s a sign that you’ve got to much time on your hands XD

I don’t own multiple blogs simply because i don’t have enough time in the day to manage them; yet alone working freelance alongside them.

“This takes up too much time” is probably the most common one on your infographic.

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Tristan December 30, 2010 at 8:29 pm

It’s true… Those people with lots of blogs must just not have social lives or anything :D

I just quit another one of my blogs yesterday… Looks like I’m definitely still in the cycle.

Thanks, Peter!

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Mon December 30, 2010 at 8:59 pm

Can’t believe (well, I can, ‘cos I know how hard you work) how fast this blog is growing! By the way, I just retweeted this post. :)
Multiple blogs would not be possible for me at present. One is enough. One day though, perhaps. For now, lots of other ‘out of the blogospere’ committments to keep me busy, so I will have to be content being a learner blogger, which I do (learn) each time I read one of your posts! Having said all that, having multiple blogs does appeal to me, simply because you can write about a variety of topics and keep each post highly relevant to each blog (SEO benefits sound worthwhile too).
Mmmm, I better not get any more ideas….yet. Have a happy New Year, Tristan!

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Tristan January 5, 2011 at 11:57 pm

Yep, my little blog is growing up so fast. It’s really fun to see the hard work start to pay off!

I’m glad you learn something from each of my posts! I do try to make them not suck :)

Having multiple blogs is a lot of fun for me. I really enjoy the process of coming up with the ideas, researching them, figuring out if they’e viable, designing the blog, etc. It’s just… fun!

Thanks, Monica!

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Dean Saliba December 31, 2010 at 12:31 am

I’ve set up multiple blogs and I understand when people say it can take a lot to keep up. I scaled down and now manage the ones I have using a daily routine which seems to be working for me. :)

I only run six now, I still don’t know how people can handle more (I know people who run 15+ on their own).

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Tristan January 5, 2011 at 11:58 pm

You run *only* six blogs now? :D That’s still a pretty hefty number! Good luck with all of them, and thanks for the comment, Dean!

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Hesham December 31, 2010 at 5:34 pm

This makes a lot of sense Tristan, really nice writing and infographic is so clear to me!

I run multiple blogs or I should say multiple projects to be more correct, I don’t think I should blog just to blog, so starting up a project after building a readership makes more sense to me!

I never had a problem quiting any project that is not working as there is nothing to be shame of, I have one successful blogging project that takes almost all my attention, while working on it I plan a few other projects once a while depending on my time!

I managed my time by designing my main blog to be a Multi-Authors blog which took a lot of work at the beginning, and I can say now that I hired an editor, I feel more free to focus on other projects!

Thank you for the awesome, it’s a good reminder for someone like me who dose a lot of multitasking and probably I should quite that ;)

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Tristan January 6, 2011 at 12:00 am

Exactly, Hesham. Starting up a new project after already having a successful project and established readership is definitely the way to go.

And yes! I feel the exact same way as far as quitting goes. Sometimes I get bored of a project or sometimes it just doesn’t work out for me, and I am more than happy to stop doing it so that I can focus on other projects.

Thanks for an awesome comment, Hesham. It’s always great to see you here.

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Sire@Born To Blog December 31, 2010 at 6:10 pm

Hi Tristan, not including Blogger and other non hosted blogs I have 9 blogs. Way too many I know but I can’t seem to part with any of them.

I prefer to host them separately, one because the link’s worth more if it comes from a completely separate domain and two because I don’t like to have all my eggs in one basket. If you host multiple blogs with one host it can put a strain on the host’s CPU and if it gets too much they can restrict access causing all your blogs to go off line at once until you can rectify the situation.

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Thanh January 1, 2011 at 12:50 am

This is useful post for me! Thanks Tristan!

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Tristan January 6, 2011 at 12:29 am

No problem. Thank YOU for the comment, Thanh!

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Bryan January 2, 2011 at 5:27 am

Hey Tristan,

You have a a fantastic discussion going on around here. I was actually scrolling down almost every comment particularly the one you had with Gail and Kristi from Kikolani. Those are some really prominent blogging figures around.

Now with regards to managing multiple blogs, I agree with you that managing a single blog is much better than spreading yourself thin. I think personally it’s far too difficult to manage multiple blogs. During the course of a few weeks over the end of 2010, I’ve been doing a little bit of an experiment to observe a number of things on my blogs. I realized that multitasking is really driving the quality of my blogs down and traffic ain’t good which leads me to think about a number of points that you’ve highlighted in your infographics (great infographics btw!). The first of which is testing to see which blog is doing well so start a few blogs a few months apart and see which one does best. The trouble with mine is most of mine are about the same and it eventually boils down to which one I had more passion about. It has been a pretty difficult thing to do to start this experiment as my blogs have been setup with a lot of hard work. But I realized it’s gotta be done and I think I’ve got my answer.

Should anyone try to manage multiple blogs? I think it’s pretty darn difficult. But the best is to go ahead with one and put all your energy and soul into it

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Tristan January 6, 2011 at 12:51 am

Yeah, there are definitely some great comments on this post!

I lie your idea of testing and keeping track on the stats to see which blogs are doing well. And I’d like to answer your, “Should anyone try to manage multiple blogs?” Well… I think they SHOULD try because they’ll see how hard it is to manage and then they won’t want to do it any more :)

Thanks for the great comment, Bryan!

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Steve@Internet Lifestyle January 3, 2011 at 12:44 pm

Tristan,
I do love your infographics! They are sharp and add a lot.

I agree with your analysis of having with weblogs. I think that people could handle multiple blogs that are unsuccessful, but without help or outsourcing having multiple blogs to splits your focus and makes it showed so that it is less likely that any will become successful.

The biggest exception I see is cross-linking purposes, which does make a certain amount of Seo sense.

Mostly though wasting time and energy on a second blog seems just like that, “wasted time and energy”. This all could and should be better focused on making your blog success.

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Tristan January 6, 2011 at 12:28 am

Awesome, thanks for the kind words on the infographics, Steve! I love making them. They’re a ton of fun.

I agree that having more than one project is wasted time and energy. But even knowing that, I can’t help myself! I just like having multiple projecs!

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Elise January 4, 2011 at 5:50 pm

HOLY AMAZING INFOGRAPHICS! GAWD, I JUST LOVE LOOKING AT PICTURES :)

Technically, I have multiple blogs. :) But I call them niche sites. I update their “blog” page when I can, but not always because it’s just a lot of work. I mostly just have the one main blog and then the micro niche sites.

I LOVE TwitterFeed. Isn’t it great? It’s the only automated Twitter tool I use on my ElisesReview Twitter account.

I agree that working on one thing at a time is best so you can put all your effort into it, but like you I don’t always take my own advice. And great point about prioritization too! The most important stuff needs to get done first. It’s difficult to do that when you can’t distinguish all your blogs/sites in terms of importance because it just leads to confusion, inefficiency, and not much chance to achieve anything.

Thanks for the COOL infographic-ness as always Tristan! They are always the coolest in my opinion :)

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Tristan January 6, 2011 at 12:05 am

I’m glad you liked the infographics so much :D I love making them. Being creative as a writer is one thing (and it’s great!), and being creative with graphics is just another way for me to express things. And I learn a ton when I make them. Usually all of the information that ultimately ends up in my infographics is already there in my mind, but it’s a mess. Putting it in infographic form organizes it all quite nicely.

And yes… blog, niche site… I guess I should have just said “projects.” And it looks like I’ll be starting up another “project” or two (or four or five!) here shortly. I’ve just acquired some SUH-WEEEET domain names.

Thanks, Elise!

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arief@leather recliners January 6, 2011 at 6:06 am

thanks for this great tips. i do have lot of blogs on micro niche sites, and you know it;s not to hard to maintain those kind of blogs. I have several hosting and links those blogs each other to get a better SERP.

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Christina Crowe | Freelance Writing Entrepreneur January 6, 2011 at 5:59 pm

Hey Tristan,

I sure do have multiple blogs – several in fact. However, I put the bulk of my effort into my main blog and then only work on the others when I have time. I don’t have many other blogs though – about 5 others besides my main one and some blogs have been sitting abandoned for a while, which I hope to do something with in the future.

Overall, this was an interesting post. I have a conflicting opinion than yours, though. I don’t see anything wrong with creating multiple blogs as long as you know where your priorities are. If you’re done working on your main blog and have the spare time to work on an additional one, I don’t see why not.

Great read,
Christina

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John McNally@Blogging for Pleasure and Profit January 9, 2011 at 3:29 am

Tristan, I liked your first bit of advice about multiple blogs – Don’t bother! :lol: I read the post because I’m tempted to start another blog, and have alreday registered the domain name ‘BloggingforPleasureandProfit.com”.

My main and only blog is a personal affair where I just write about whatever interests me. While I was posting to this, I became more and more interested in one particular subject – blogging itself. So my idea is to set up a separate niche site on blogging. I know blogs are a lot of work so I have no intention of setting up any more.

Thanks for the Twiiter feed idea. I don’t like Twitter but know how important it is. Automating my tweets sounds great, I won’t have to look at Twitter much myself then. ;-)

John
Leamington Spa, England

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Kine January 13, 2011 at 1:13 pm

I have only two blogs and in after six months I can say, I can handle it. Not sure about more but you never know :)

Btw. This blog is awesome and I’ll spend hours to read the older posts. Thanks for it.

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furniture rent perth January 20, 2011 at 6:15 am

You have made valid points in your post and I agree with you!

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MegB@Locksmith Training North East February 20, 2011 at 10:48 pm

Again you have shown your GENIUS Manangement PLAN…I know for this you suffered LOT and due to your HARD WORK, CALCULATION & OBSERVATION we people are BENEFITTED always…This is called GENEROUS HEART. Thanks for sharing this.

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abi@high tech gadget April 25, 2011 at 10:11 pm

thanks for your great management plan. I’m on my way planning for making 100 sites… :D but i think i will stick to 10 good blog…

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Ken Lowman@custom home Las Vegas October 6, 2011 at 11:58 am

Excellent infographic! It’s really simple and easy to understand. I believe those are really the reasons why so many engage in multiple blogging. The 12 tips are so helpful Tristan for multibloggers. Time management is so essential and automation can ease some, if not all, of the tasks.

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Slimworkouts.com February 2, 2012 at 10:10 pm

Thank You for 12 tips, I really needed confirmation that it is possible and that I am not the only one trying to juggle multiple sites.

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